Businesses and marketers have gone to quite bizarre lengths to differentiate their brands, products and services. But is it really necessary to define yourself in relation to others, or by what you’re not?
Read morePurpose is the new Mission Statement
Unlike mission statements, purpose may actually change the way businesses do business. And purpose will probably put mission statements out of business.
Read moreTelling your story is like training your dragon
"Times are changing. We can't get away with being bigger and more violent than everybody else anymore. IMAGINATION. That's what they need and you've got. A Hero of the Future is going to have to be clever and cunning, not just a big lump with overdeveloped muscles."
From "How To Train Your Dragon" by Cressida Cowell
Read moreTell your story by answering 3 questions
Some stories are complex. Some are muddled or muddied. Some are overwritten or under-edited. Or sometimes you're too close to a story to be able to see it clearly. In instances like these, it's helpful to simplify your story to the answers of just three questions.
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