Businesses and marketers have gone to quite bizarre lengths to differentiate their brands, products and services. But is it really necessary to define yourself in relation to others, or by what you’re not?
Read moreDo we lose our humanity when we put on our work clothes?
I once worked at a company where the marketing team had come up with an idea, for a corporate audience, that was overtly and deliberately socially and environmentally responsible. When they showed the idea to the sales team, one of the responses was that “corporates don’t care about CSR.”
Read moreWhy companies should hire Chief Lovability Officers
If you want to be more marketable, be more lovable.
Read moreTelling your story is like training your dragon
"Times are changing. We can't get away with being bigger and more violent than everybody else anymore. IMAGINATION. That's what they need and you've got. A Hero of the Future is going to have to be clever and cunning, not just a big lump with overdeveloped muscles."
From "How To Train Your Dragon" by Cressida Cowell
Read moreFuck the consumer
If I had my way, I would ban consumers. Not the people. The word.
Read moreTell your story by answering 3 questions
Some stories are complex. Some are muddled or muddied. Some are overwritten or under-edited. Or sometimes you're too close to a story to be able to see it clearly. In instances like these, it's helpful to simplify your story to the answers of just three questions.
Read moreWork with purpose
There's a lot to be said for having fun at work, and you should always have some, but even having a lot of it is not going to stop you from feeling a little empty.
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